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Innovative New Coffee Match Tool
Innovative New Coffee Match Tool
August 27, 2021
Helping take the guess work out of selecting your next coffee
We are delighted to announce the launch of Coffee Match, which helps match customers with the Spiller & Tait coffees they are most likely to enjoy. After a little research, we believe we are the first roaster in the UK to offer customers a matching service for coffee.
We know many existing customers have already settled on a favourite Spiller & Tait coffee, while others are still searching. From time to time, customers also like to try something new. Coffee Match is designed to help you during these deliberations. Sometimes we realise you might need an extra bag to make up the free delivery threshold, Coffee Matcha is perfect for this too.
Although we offer a relatively small range of blends and single origin coffee, we want to help new and existing customers take some of the guess work out of their choices. Coffee Match does this by asking a series of straight forward questions to help determine which of our coffees will be a good match for your preferences. Think of it as a dating site for coffee!
The questions take less than 90 seconds to complete and at the end the tool offers two Spiller & Tait coffees for your to try, ranked in order of best match.
Choosing your perfect coffee can be, after all, like choosing a fine wine. Different varieties offer very different flavours, so depending on your preferences - whether you prefer nutty or floral flavour notes - you could be settling for second best when it comes to your perfect cup. Coffee Match is now here to help!
Since this is a brand new tool, we would love to know how you get on with Coffee Match. Did it chose a coffee for you that’s already a favourite? What do you think of a matched coffee that you’ve tried? Are there other questions you think we should ask? We are keen to learn from your experience with the tool so that we can adapt it to make it even better at matching.
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